Lukatsky. it. 'This game has no name'. There all the time there is something interesting. So, on the last post ( from krosspost Intalev ), I was almost struck. That's where the eternal irritation of the conceptual gap between the merchants and support. That is why customer service make me a sense of infinite imperfection. Their always separated! . Closer to the service system administrators rather than approaching the marketing.
It was a case in one of the companies in which I worked, I put forward the proposal seditious: that accompanied everything from software to the terms of the contract and the primary accounting documentation in support of one service. I came from a simple send. What should they do? . Prodazhniki have to haul new and old to support the maintenance of. So, keep on all the issues that arise from them. Looked at me as the person who said that we are descended from aliens. After all, as, according to the primary accounting, under the terms of contracts, traders, and to support software product is. And what happened? . Dissatisfied customer who can not find a single pi... race, which would answer to his question.
The power circuit is determined by the strength of the weakest link. So do not raise you and systematic way the sale, until such time as marketing sales service will not be a monolithic machine of customer satisfaction, a kind of tank.
This is especially true for technology companies. The fact that marketing and sales - it's something like that, somehow deposited in the brain, but the support has to be a purely technical. That's right, if it's web site for physicists, but if you're doing B2B business? .
In general, the future. The organization of the company should be targeted. Otherwise, the objectives will not) )) I do not claim to reasonableness of the picture, but here is more important than the idea.
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